Digital Transformation Brings Advantages to SMEs

While the pandemic process caused many companies to shrink, it was the beginning of a big leap for some companies. The companies that started the digital transformation process gained a great advantage in this process. The situation is no different for SMEs! SMEs, which interpret the Industry 4.0 philosophy correctly and develop the right digital transformation strategies, make the right investments for the future. IAS Country Sales Assistant Manager Ebru Tanburacı explained the technologies her firm offers for SMEs and the road maps to be followed.

Could you tell us about the products and solutions you offer to SMEs?

SMEs need technology solutions that are suitable for their current scales and at the same time offer a flexible structure in line with their growth targets. Having a modular and flexible licensing model, canias4.0 is suitable for every company structure with its scalable structure and enables companies to transfer their processes to the digital platform.

We respond to all the needs of our customers with our solutions such as caniasERP, IoT, big data, cloud, AI, iasDB, canias IQ, web client, e-Government application integrations that we offer under the roof of canias4.0 Technologies, as well as consultancy and training services. With our innovative products, user-friendly interface, web capability and mobile applications, we support and guide companies in their digitalization processes. IAS is a technology company, we carry out sales, R&D, maintenance, consultancy, project management and training activities of our software products within our own structure.

What are the advantages of the solutions you offer for businesses?

Thanks to the wide-ranging functionality, full process integration and integrated structure of canias4.0, companies can control all their processes on a single system without the need for third party software. This enables SMEs to take firm steps towards growth by achieving efficiency and cost savings in business processes in today's competitive conditions. In addition, as a technology producer company, IAS, with its visionary structure, also offers technological infrastructure for all processes that SMEs may need in the future.

2021 will be Breakthrough Year of IAS

How has the pandemic process affected the demands on your software solutions?

With the pandemic process, the importance of the digitalization process has increased for companies and the investments made in this direction have gained momentum. During this period, companies grasped the importance of digital transformation. Especially, the fact that white-collar employees can access their data quickly with a safe technology and provide comprehensive reports, technology enables them to work remotely, encouraged companies to make technology investments. As IAS, we have been able to rapidly adapt to the changing business manners in this period and continue our work without slowing down. With the web capabilities of canias4.0 and the data security guarantee we offer, we have increased our customer satisfaction and gained many new customers. We completed the year 2020 with 35 percent turnover and 50 percent growth. Our work continues in 2021 without slowing down, and our company is growing rapidly.

What are your goals for this year? Will new ones be added to your products and solutions?

Our goal in 2021 is to grow 100 percent! We plan to increase the number of our offices in Turkey and other countries where we operate. As a technology producer company, we have accomplished many successful projects with the vision of industry 4.0. In addition to our ERP solutions, we have achieved success in our projects on IoT, big data and business intelligence. Our R&D studies continue without slowing down. Our goal in 2021 is to experience our new work in the field. We have also taken important steps in artificial intelligence which isone of the most important item in 2021 agenda for us.

IAS Supports Companies with 360 Degree Solutions

You said that you expanded your customer portfolio in 2020, when many companies were downsizing. Could you tell us about the policies you follow in the sales area?

>>Always the pioneer of the industry in technology development, IAS is always an innovative and future-oriented company, not only with its products but also with its business manner. We have realized an important innovation in our sales processes since the first months of 2021. We have set up a system that allows our potential customers to bid their modules and project scopes through our website. Companies can create their own project proposals by specifying the scope of the business processes they need on our website canias40.com/tr. Thus, they can plan forecasting costs about ERP themselves. Experienced sales representatives of IAS provide support to companies during and after this process with their experiences.